In short: Your fortnightly report covers four Google numbers — calls, direction requests, website clicks, and searches you appeared in. Read the trend over time, not any single day, and ignore vanity metrics.
Every two weeks we send you a report pulled straight from Google. No vanity metrics, no dashboard to log into — just the numbers that tell you whether your presence is working. Here’s how to read them.
The four numbers that matter
- Calls — how many people tapped “Call” straight from your Google profile. This is about as close to a booking intent as a metric gets.
- Direction requests — how many asked Google for directions to your door. For a shopfront, this is footfall in the making.
- Website clicks — how many clicked through to your site to book or learn more.
- Searches you appeared in — how many times your profile showed up when people searched. This is your reach.
Read the trend, not the day
A single fortnight is a snapshot; the direction is the story. Is calls up on the last period? Are you appearing in more searches over a couple of months? Small, steady climbs are exactly what an active profile produces. One quiet fortnight isn’t a problem — a downward trend over several is worth a look.
What the numbers can’t promise
We report what Google records. We don’t promise a specific number of calls or a ranking position — those depend on your market, the season, and plenty outside anyone’s control. What we can say is simple: an active, well-answered profile gives you more chances to be found and chosen than a quiet one. The report is how you see that happening, in your own numbers.
Want a look at the format before you start? See a sample report.